Social Apps is the big battleground and there is a clear winner – Facebook. Along with user acquisition, another big challenge for the companies is user retention.
BlackBerry Ltd is working hard to monetize its messaging app BBM, and the good news is that the results are paying off. BlackBerry informed readers of its blog that BBM users are more loyal than users of any other major rival chat apps in the market such as WhatsApp, Instagram, WeChat, Snapchat and Twitter Inc.
According to User Retention information for 19 well-known Social Apps from the first quarter of this year collected by a startup called Quettra and published by The Information, Facebook is the runaway winner retaining 98.3% of its users over a 90 day period. But the surprise is in BlackBerry Messenger (BBM), that otherwise appears to be finding it difficult to counter the WhatsApp surge. BBM has a higher user retention rate than the rest of the competition (with the exception of Facebook).
BBM managed to retain 82.38% of its users against 77.28% for WhatsApp, which Facebook has purchased last year for $22 billion.
Other Social Apps scored far worse: Instagram 48.38%; WeChat 46.03; Snapchat 32.95%; Twitter 31.03%; and the average for all apps analysed is 34.71%.
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On the first anniversary of the BBM Shop, the company gave eight milestones, and within just a week, the news of it having a more loyal customer base is a cherry on the cake for fans.
Mobiles Technology News The loyalty of users has strengthened with the introduction of new digital goods made available in the BBM Shop such as stickers. Within a year of availability, BBM users sent 1.87 billion stickers. Users visited the shop, which stocks around 250 items for sale, 1.5 billion times in the first year and had a look at the items for sale. Other than Android, BBM is also available on devices running on iOS, Windows Phone and BlackBerry.
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